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Pearl Strategies: Public Relations & Image Builders

Month

July 2010

Swimming with the media … no swimsuit required

Handing the captain’s shorts to Simone and the t-shirt to Rea I said, “Ok … I think we should get in. It's too nice of a day. I’m going to swim in what I have one. You may take these if you wish.” I held my breath for fear of their reaction and released it when their faces broke into wide smiles.

It’s the small things

We’ve heard it said. We even may have said it ourselves. But when it happens, it reinforces that we know it’s true … It’s the small things that count.

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