As I stood in front of three favorite West Indies cricketers I could just see the thought scroll through their mind: “Why do we have to sit in an etiquette session?”
So I pulled out some numbers.
US $65 million. US $44 million. US $42 million
They perked up REAL fast.
Those are amounts top international athletes added to their bank account in 2013 for endorsements only. Yeaaahhhhh … that does not include their normal salary or winnings. Just endorsements. Just one year.
We chatted about why these athletes were selected out of everyone to represent a brand (and subsequently fatten their wallet)? They are polished … likeable … respectful … charismatic … always “on.”
By learning how to always treat others with respect, doing the little things that make people feel special, presenting yourself in the best manner always … that gets you noticed and gets you further than your sporting talent alone.
In the words of one of the cricketers, “A smile is money.”
(Darren Bravo … I told you I was going to use that quip forever more.)
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