In her small frame, Laura Cotton packs in more than 15 years of experience with public relations, change communication and image development training. Labeled as “The Cleaning Lady” or, more affectionately, “The Cottonater,” Laura is known for her ability to quickly read cultures, effectively create strategies and win trust.
She has been hands-on with nearly every type of challenge an organization could undergo. Seriously … ask her. With her proven portfolio, Laura confidently (pro)claims she cannot be daunted by any task or surprised by any hurdle in business life. Maybe that’s her usual optimism speaking, but it’s as contagious as her energy and honest approach to solutions.
In her current calling as PR & Image Development Maven and full-time mentor at Pearl Strategies Ltd, Laura has worked with dozens of international clients as they seek to succeed in her adopted Caribbean homeland – a place in which she’s rested her high heels since 2006.
Born in Georgia and raised in Kentucky, (the state, not the restaurant) USA, Laura was the typical American girl: captain of her cheerleading squad, VP in National Honor Society, officer in university student government, and choir director at church. She started her career after graduating with a Bachelor of Arts in Public Relations and a minor in Business Management from Brigham Young University in Provo, Utah, USA. Laura was recruited out of university to manage corporate communications, crisis communications and labor union communication for Delta Air Lines’ regional carrier Atlantic Southeast Airlines (ASA) in Atlanta, Ga., USA.
After six years with ASA, Laura accepted an offer to create the corporate communications function for Caribbean Airlines Services, Inc. – the umbrella company for Caribbean Sun Airlines (San Juan, Puerto Rico) and Caribbean Star Airlines (Antigua & Barbuda, West Indies). After she directed all communication for the sale of Caribbean Sun and managed the ultimate closure of Caribbean Star, Laura formed Pearl Strategies and trained with the Emily Post Institute – the foremost etiquette authority in the United States – as a licensed etiquette trainer. Just ask her about her views on the undeniable link between professional success and personal decorum.
While Laura may be the boss at work, she has two bosses at home: three-year-old Adelaide and 11-month-old Oliver. They demand cuddles and cupcakes, both of which she’s happy to generously provide. Laura’s Trinidadian husband proudly brags their Tobago home always smells sweet from her baking adventures.